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MPPR-780 Grassroots Communications
No faculty information available
The average consumer is bombarded with thousands of messages every single day. Grassroots and word-of-mouth communications can cut through the clutter, make your mesage stick, and persuade people to take action. Grassroots is the oldest form of communications and among the most effective. But many marketing and communications professionals overlook these important, yet inexpensive, strategies. In this course we'll discuss the history of grassroots communications, the theories behind it all, and develop "how-to" tactics that can help any business, non-profit or political organizer succeed in the 21st century.
Credits: 3
Prerequisites: None
Sections:
MPPR-780-01 Grassroots Communication
Offered academic year 2013-2014
Faculty:
The average consumer is bombarded with thousands of messages every single day. Grassroots and word-of-mouth communications can cut through the clutter, make your mesage stick, and persuade people to take action. Grassroots is the oldest form of communications and among the most effective. But many marketing and communications professionals overlook these important, yet inexpensive, strategies. In this course we'll discuss the history of grassroots communications, the theories behind it all, and develop "how-to" tactics that can help any business, non-profit or political organizer succeed in the 21st century.
Credits: 3
Prerequisites: None
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Georgetown University37th and O Streets, N.W., Washington D.C. 20057(202) 687.0100
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