MPPR-780 Grassroots Communications

Englin, S

For candidates, causes, and anyone else with an interest in having an influence on public policy, mastering the art of grassroots communication is critical to success. This course explores how grassroots communication differs from other types of communication, when and where it's effective, and how to build an effective grassroots strategy and plan. Students discuss how grassroots communication integrates into complete communications strategies, how to hone messaging best suited to the grassroots audience, and the impact of the web on the way grassroots campaigns are waged.

Credits: 3

Prerequisites: None

MPPR-780-01 Grassroots Communications

Englin, S

For candidates, causes, and anyone else with an interest in having an influence on public policy, mastering the art of grassroots communication is critical to success. This course explores how grassroots communication differs from other types of communication, when and where it's effective, and how to build an effective grassroots strategy and plan. Students discuss how grassroots communication integrates into complete communications strategies, how to hone messaging best suited to the grassroots audience, and the impact of the web on the way grassroots campaigns are waged.

Credits: 3

Prerequisites: None

Other academic years
There is information about this course number in other academic years:

• 2007-2008 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.