MPPR-780 Grassroots Communications

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Credits: 3

Prerequisites: None

MPPR-780-01 Grassroots Communications

Faculty:

La Mountain, Joseph

The 2008 Obama campaign proved that grassroots communication leads to political success. Advocacy organizations have known this for years, but now businesses leaders are using the same tactics to market their products and services. We will examine the history and theory of grassroots communications, examine the Obama campaign and other case studies, and learn to develop objectives, strategies and tactics that can result in the mass mobilization of voters, advocates and consumers.

Credits: 3

Prerequisites: None

Other academic years
There is information about this course number in other academic years:

• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

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