MPPR-780 Grassroots Communications
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MPPR-780-01 Grassroots Communications
The 2008 Obama campaign proved that grassroots communication leads to political success. Advocacy organizations have known this for years, but now businesses leaders are using the same tactics to market their products and services. We will examine the history and theory of grassroots communications, examine the Obama campaign and other case studies, and learn to develop objectives, strategies and tactics that can result in the mass mobilization of voters, advocates and consumers.
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