MPSM-600 Sports Marketing Strategy

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An examination of marketing issues specific to the sports industry, based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications, and strategy of mainstream marketing. Course content will include a historical overview of sports marketing, delving into areas such as the team-side versus agency-side of the industry, including sponsors and corporations, sporting goods, special events, and sports enterprises in general.

Credits: 3

Prerequisites: None

Other academic years
There is information about this course number in other academic years:

• 2008-2009 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

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