MPSM-610 Sports Communications and Public Relations

TBD

An analysis of the role of public relations and mass media in sports communication. Hands-on training in the tools and technology of sports PR is combined with an examination of the public’s relationship with athletes and sports. This course explores the progressive techniques and activities used to promote sporting events. Discussion topics include brand awareness, media management, message recall, and the examination of four news mediums: television, internet, print, and radio.

Credits: 3

Prerequisites: None

Other academic years
There is information about this course number in other academic years:

• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

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