MPTM-631 Strategies for Managing Digital Products
Fall for 2017-2018
Faculty:
This course takes a look at strategies for managing digital products and services.

To be successful in the world of digital products and services, one must start with strategy. Effective corporate strategy demands an in-depth understanding of the various technologies that enable digital business. In this course, you will examine how a strategic approach to emerging trends—in telecommunications, search engines, security, portals, websites, user interface design, fintech, digital download features, mobile commerce, cloud computing, custom database design and pervasive computing—can impact competitive dynamics.
Credits: 3
Prerequisites: None

Sections:

MPTM-631-01 e-Business/Social Media Technology Trends
Fall for 2017-2018
Faculty:
Effective corporate e-business strategies demand on an in-depth understanding of the various technologies that enable electronic business. In this course, you’ll examine how emerging trends—in telecommunications, search engines, security, portals, website and user interface design, electronic payment systems, e-publishing and digital download features, mobile commerce, and pervasive computing—impact industry, corporate strategy, and competitive dynamics. Specific topics covered include: Web 2.0, Service Oriented Architecture, On-Demand Computing, and Open Source Software.
Credits: 3
Prerequisites: None
More information
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