MPTM-631 Strategies for Managing Digital Products
Fall for 2016-2017
This course takes a look at strategies for managing digital products and services.

To be successful in the world of digital products and services, one must start with strategy. Effective corporate strategy demands an in-depth understanding of the various technologies that enable digital business. In this course, you will examine how a strategic approach to emerging trends—in telecommunications, search engines, security, portals, websites, user interface design, fintech, digital download features, mobile commerce, cloud computing, custom database design and pervasive computing—can impact competitive dynamics.
Credits: 3
Prerequisites: None

Course syllabi
The following syllabi may help you learn more about this course (login required):
Spring '17: Gilroy, John (file download)
Additional syllabi may be available in prior academic years.
More information
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