MPTM-653 Crafting a Mobile Strategy
Fall for 2016-2017
Mobile devices are becoming a focal point for many business sectors and business models. These devices represent a unique opportunity to engage consumers, employees, or many other end users. According to industry organization CTIA, wireless subscriptions in the U.S. now outnumber the total population. How should IT departments approach mobile devices? What goes into creating a mobile app? What’s the difference between “native apps” and “mobile optimized”?

The pace of innovation in the mobile field is rapid. Healthcare has created a new term –mHealth- to describe patient and provider engagement via mobile devices. In addition, recent presidential orders have placed an emphasis on the role of mobile devices for many federal agencies and their IT departments. Sports teams are leveraging mobile devices to improve fan experiences within and away from arenas. Some business sectors have embraced the mobile device as a platform for consumer engagement and acquisition, while others have not. However, crafting a mobile environment is not a “one and done” solution. A number of key decisions and strategy are involved in creating a “mobile strategy”.
Credits: 3
Prerequisites: None

Course syllabi
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Fall '16: Petasis, George (file download)
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