MSFS-530 Managing International Public Affairs
Fall for 2009-2010
This course is designed for students who aspire to a leadership position in any organization – business, government, or non-profit. The operating premise of the course is that understanding and appreciating the role of public affairs is as important to organizational leadership as having financial, technical, or operating skills. Public Affairs is a discipline that monitors, interprets and “manages” an organization’s social and political environment to further the organization’s strategic objectives while maintaining its legitimacy or “license to operate” among its stakeholders. Public affairs is global in its reach, but always local in its application.
The course will be in two parts. Part I will cover the various sub-functions that make up public affairs: stakeholder relations; issue management; reputation management; crisis management; government relations; and community relations, including corporate social responsibility. The international dimension of public affairs will be emphasized throughout. Part II will apply the framework and concepts explored in Part I to the practice of public affairs in the United States, Australia, China, and Mexico. Cases will be used to illustrate the practice across geographies and sectors. Its focus is practical and current, taking into account the impact of technology, money, and organizational behavior.
The following syllabi may help you learn more about this course (login required):
Fall '09: Harsanyi, F (file download)
Additional syllabi may be available in prior academic years.
Other academic years
There is information about this course number in other academic years: