OPIM-256 Electronic Commerce
Spring for 2017-2018
This course focuses on electronic commerce over the Internet. Topics include infrastructure issues for building e-commerce applications and issues related to business strategy and marketing on the Internet. Examples are offering products and services on the Internet, Internet advertising, building electronic communities, the fit between the technology and the organization's marketing strategy, and ethical and policy issues such as privacy. Students will learn website design and tools, such as Front Page and XML. Formerly offered as MGMT 256.
Prerequisites: MSB Students
Other academic years
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