STRT-283 Strategic Management
Strategic management deals fundamentally with the ways in which firms build and sustain superior competitive positions and profitability. Successful strategy design and implementation requires a holistic understanding of the firm’s external environment and its internal resources and capabilities. Although we will draw on your prior studies in finance, marketing, accounting, and operations for insights to analysis of firms and their environments, strategy is a stage-setting activity that should drive—rather than be driven by—functional area decisions and actions.
The primary objectives of the course are to improve your ability to:
• Evaluate strategic opportunities in a firm’s external environment and assess the resources and capabilities that a firm can bring to taking advantage of opportunities.
• Develop superior strategies that will promote sustainable profitability.
Determine the appropriate scope of a firm’s activities for expansion and growth.
Prerequisites: MSB Students, Junior Standing
Other academic years
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