STRT-615 Technology Strategy
This course examines a variety of problems in the strategic management of innovation and technology. It asks how and why innovation occurs in an industry, why some innovations rise to dominate others, and how firms develop and implement strategies for innovation and technology. Among the key topics to be explored are how the same technical innovation can either sustain or disrupt existing businesses. We will highlight the specific opportunities and challenges disruptive innovation brings to all aspects of a business, from the strategy making process to organizational structure and from marketing to finance. Case studies from a variety of “new economy” and “old economy” industries serve as the basis for much of the course.
Prerequisites: MBA Students Only
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