STRT-624 Strategic Pricing
Spring for 2017-2018
This is an advanced course in the economics of pricing, strategy and policy of pricing by firms. It is intended to provide a keener analytical basis for managers to understand and make pricing decisions than is possible from the tools provided either in other core classes or electives. As an advanced course, this class will be based on highly interactive lectures in which students and the professor jointly explore topic areas. Second, each class will have a “caselet” discussion of 5-15 minutes in which students discuss a “real” pricing case/issue. Third, students will participate in teams to develop and present a substantive research paper that provides insight into a pricing issue in a specific industry. Finally, each team will participate in a competitive pricing game that will require substantive preparation and contributions to pricing decisions in a simulation exercise.
Credits: 1.5
Prerequisites: None
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