STRT-678 Entrepreneurship Growth Strategies
Spring for 2005-2006
This course examines the strategic challenges and pitfalls of organizational growth via several methods: geographic expansion, product/service line extension, franchising, and existing market penetration. For organizations operating in a variety of conditions, industry analysis reveals the feasibility, need, and options for growth. Different growth methods are examined in light of both developing competitive conditions and organizational resources and capabilities. Preference given to MBA 2nd years.
Prerequisites: MBA Students Only
Other academic years
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