STRT-704 Business/Public Policy Topics: E-Commerce Strategy and Policy
The electronic marketplace for goods and services is rapidly supplementing and even substituting for the bricks and mortar marketplace for goods and services. E-Commerce Strategy and Policy teaches students the fundamental concepts, principles, and analytic frameworks of the business strategy of and the public policy of global e-commerce. The course addresses enabling technologies; network economics; copyright, patent, trademark, and domain name intellectual property institutions; B2C net payment systems and customer relationships; B2B intranets and internal operations; B2B extranets and supplier relationships; privacy regulation and export control policies. Participants conduct a business strategy/policy option/law review note, team research project. For second year MBA students only.
Prerequisites: STRT 570; 2nd Year MBA/3rd Year EP only
Other academic years
There is information about this course number in other academic years: